We already have Yoast installed
Most sites we audit do. The plugin writes only what its settings tell it to, and on many sites nobody went past the setup wizard. We set titles, Schema, the sitemap and index rules for what your site really is.
WordPress and WooCommerce SEO · BeeTop
WordPress and WooCommerce SEO with the technical side done properly
Most WordPress sites we open lose rankings to duplicate archives, a slow theme and plugins left on defaults. We fix those at code level, then grow the pages that sell.
- Vitaliy works in the code himself
- Top Rated Plus · 16 years in SEO
- Rank Math, Yoast, WooCommerce
- Reply within 60 minutes
What WordPress SEO services fix on your site
The first changes appear in Search Console and PageSpeed, and after them in your enquiries and orders.
-
Google stops finding one page at a dozen URLs
Tag archives, pagination and attribute pages get closed or canonicalised, and the junk already in the index is cleared out.
-
Pages load before mobile visitors leave
Caching, compression and lazy images go in, with a test after each change until LCP, CLS and INP pass.
-
An SEO plugin set up for your kind of site
Titles, Schema and the sitemap in Rank Math or Yoast get set for the site you run, and a shop needs different rules from a blog.
-
Internal links carry weight to money pages
A clean permalink pattern and a category tree send most internal links to your main services or categories.
What goes wrong
Why WordPress sites slip down the rankings
You can bend WordPress into almost anything, which is great until nobody looks at the settings. Then we tend to find the same four problems.
Problem 1
Duplicates from tags, categories and attributes
WordPress will publish /tag/blue/ and /page/7/ without asking you, and WooCommerce adds a URL for size M in navy. So Google keeps finding one description at a dozen addresses.
Our fixSome archives are worth keeping in the index and most are not. We close those, add canonicals and get the junk Google already holds removed, so it crawls your money pages more often.
Problem 2
Slow theme and heavy plugins
A typical case is a page builder theme, a slider on the homepage and no cache at all. Plenty of mobile visitors leave before the first image appears.
Our fixCaching goes on, files get compressed, images load lazily and plugins with no job get deleted. We test after every change until LCP, CLS and INP pass.
Problem 3
Wrong permalinks and structure
Some sites still run on ?p=123 addresses, with a category list nobody ever planned. Google then struggles to tell what the site is about. Internal links do little.
Our fixWe rebuild the URL pattern and the category tree, then link pages so that your main services or categories get most of the internal weight.
Problem 4
An SEO plugin left on defaults
The plugin is there, Rank Math or Yoast, but nobody went past the setup wizard. Titles still use the out-of-the-box pattern. Nobody has opened the markup tab.
Our fixTitle and description templates, Schema, the sitemap, index settings and breadcrumbs, all set for what your site actually is, a blog, a service business or a shop.
Why WordPress
Why WordPress suits SEO so well
Wix and Squarespace lock away half of what an SEO wants to touch. WordPress hands you the code. How well it ranks then depends on who sets it up.
43%
of sites on the web use it, so for most bugs a fix already exists
control
access to code, robots, .htaccess and Schema, which site builders keep locked
plugins
Rank Math, caching and image tools for nearly any SEO task
WooCommerce
a shop that can grow while you keep full control of catalogue SEO
Technical clean-ups behind these numbers
Two projects from Vitaliy's portfolio that needed the same kind of repair a neglected WordPress site does. Neither was a WordPress-only job, so check the label on each card. Our Upwork portfolio adds one more number, +2.3K organic clicks once technical SEO issues were fixed.
Technical SEO and indexing · Ukraine
An index clean-up that ended at 340.8K monthly visits
Upwork portfolio · domain growth
500K sessions where there used to be 60K
What clients say on Upwork
Top Rated Plus, $100K+ earned on Upwork. Read every review on the profile.
See the Upwork profileI had a very professional service from Vitaly. The work was completed to a high standard, and he was extremely helpful throughout. I would definitely hire him again and highly recommend his services.
The job was completed. We prepared the high-quality text tests for my website for SEO, and Vitaliy provided excellent consultation throughout our collaboration. He explained everything in detail and educated my team and me.
Stages of a WordPress project
Nothing moves to the next stage until you have seen what the last one produced.
- 24 hours
Free WordPress review
A quick pass over duplicates, speed, indexing and plugin settings on your live site.
You get a short list of what hurts most
- 7–14 days
Technical audit
We crawl every URL, read your Search Console and test the theme plugin by plugin.
You get a 90-day list of fixes and the KPIs to judge them
- 2–4 weeks
Foundations
We close duplicates, turn on caching, configure the SEO plugin and sort out permalinks.
You get a faster site with a clean index
- 2–6 months
Content, WooCommerce and authority
Products, categories and filters, copy for real demand, markup, internal links and links from other sites.
You get monthly reporting on enquiries and sales, in plain English
What a faster WooCommerce shop could earn
Take visits and conversion from your analytics, then pick a growth scenario. On a service site, count one paid job as an order.
What might be stopping you
Five questions WordPress owners usually ask before they hand over a login.
Who owns the site once you start?
You do. Hosting, logins and the theme stay in your name, and fixes already made remain on the site if the work ends. Either side can close the Upwork contract at any time.
We have our own WordPress developer
Then the free review can end in a written brief for them. After it we suggest monthly work, one-off technical fixes or a task list, and you choose.
Can someone abroad work on our code?
Vitaliy has edited WordPress sites since 2010 and goes into functions.php himself when a fix needs it. From London you lose only 2 hours to the time zone. He talks with clients in English, German, Dutch or Ukrainian. Payment runs through Upwork, where he holds Top Rated Plus.
Is $2,500 a month worth it for us?
$2,500 is where monthly work starts. A blog and a shop with 3,000 products cost different amounts, so the exact price comes after the free review. After that comes a 90-day plan with KPIs, and every month a report written for people rather than for SEOs. No honest agency promises first place. We don't either.
A typical SEO agency and BeeTop
Where WordPress work often stops, and what our WordPress SEO services go on to do.
| A typical SEO agency | BeeTop | |
|---|---|---|
| Audit | An automated site audit | Duplicates, indexing, speed and plugins checked by hand |
| Core Web Vitals | A PageSpeed screenshot | LCP, CLS and INP brought into the green |
| SEO plugin | Left on default settings | Rank Math or Yoast set up for your site type |
| Permalinks | No | Clean URLs and a sensible category tree |
| WooCommerce | No | Attribute and filter duplicates handled |
| Theme and code | No | Caching, clean-up and functions.php edits |
| Content | Blog posts every month | Pages matched to real search demand |
| Links | Link building | Authority work measured against KPIs |
| Reporting | Rankings | Enquiries and sales from organic search |
| Covered | 4 of 9 | 9 of 9 |
What happens next
A WordPress site over twelve months
Everything is connected
Your WordPress site is the hub that search, ads and analytics all pass through. Here is how the four parts hand work to each other.
- Website ↓permalinks and categories fixed before any redesign
- SEO ↓organic pages take over paid queries
- Google Ads ↓forms and orders tracked per search
- Analytics ↓analytics shows which templates drag (back to Website)
One system that earns Website permalinks and categories fixed before any redesign SEO organic pages take over paid queries Google Ads forms and orders tracked per search Analytics analytics shows which templates drag
Your WordPress stack, handled at code level
I work in the theme and the plugin settings myself, so a fix goes in at the root and stays there.
Send the site address. Within 24 hours you get a free look at duplicates, speed, indexing and plugin settings, with the first fixes in order.
We reply within an hour on working days.
WordPress and WooCommerce SEO questions
Does my WordPress site need a different kind of SEO?
Google ranks it by the same rules as any other site. The difference is where things break. On WordPress we look first at tag and attribute duplicates, the theme, what the plugins do to indexing, and the permalinks.
We have Yoast. Should we switch to Rank Math?
We work with both and are happy with either. Rank Math does a bit more in its free version and copes well with complicated setups. Yoast is simpler and has been around for years. Switching rarely fixes anything on its own, since the settings inside are what Google ends up seeing.
The site takes forever to load on mobile. What is going on?
We would bet on the theme, a pile of plugins, missing cache and 4 MB photos uploaded straight from someone's phone. We add caching and compression, lazy-load the images and strip code nobody uses until Core Web Vitals pass. Faster pages rank better.
Do you offer WooCommerce SEO services?
We do, and shops are where a lot of our hours go. A WooCommerce store brings attribute duplicates, filter pages and thin product descriptions on top of the WordPress basics. We fix the platform side and then run the catalogue work described on our page about search optimisation for e-commerce catalogues.
Can you work on a bought theme or custom code?
Yes. We work with ready-made themes such as WoodMart and with code a developer wrote for you. That can mean tidying functions.php, dropping extra scripts or fixing markup that slows the page. Your logins and hosting stay in your name.
How much do WordPress SEO services cost?
From $2,500 a month. A blog, a service site and a shop with 3,000 products are different jobs, and the competition in your niche matters too. The first review costs nothing, and after it we suggest ongoing work, one-off technical fixes or a written brief for your developer.
WordPress SEO services for sites and WooCommerce stores
Roughly 43% of all websites run on WordPress, and WooCommerce is the most common e-commerce plugin there is. BeeTop has done SEO since 2010, and this pair is the stack we know from the inside. Flexibility is the reason people choose it. It is also the reason an unconfigured install collects duplicates, a slow theme, too many plugins and a muddled structure. We fix those first, then grow the pages that matter to your business.
Speed and duplicates
Two technical problems come up on WordPress again and again. The first is duplicate pages. Tag archives, category archives and pagination appear by default, and WooCommerce piles attribute combinations on top. Canonical tags and indexing rules stop Google from wading through copies. Then there is speed. Load a bloated theme with forty plugins and the vitals go red, after which caching, compression, lazy loading and plain deletion of dead code do most of the rescue.
SEO for WooCommerce stores
A shop needs catalogue work in addition to the platform basics. Product pages, attribute duplicates, filter settings and Product markup all need attention. We pair that with a category structure and copy aimed at buying searches, the same method behind our store SEO projects. If you are still planning the site, we can design and build a WordPress website around search demand, with the keyword map ready before the first mock-up.
Why pick a specialist in the WordPress stack
Because WordPress is so common, plenty of contractors only ever touch the surface of it. The gap between cosmetic and deep work is wide. A business can publish posts for two years while duplicate archives and a slow theme quietly hold everything down. We work with WordPress at code level and fix the cause. Send us the address for a free technical review, and within 24 hours you will know what is slowing the site.