Ecommerce SEO · BeeTop · since 2010
Your categories reach page one for the searches that end in a basket. We judge the work by orders from organic search, and a prettier traffic graph is only a by-product.
Four things you will notice first in Search Console and then in your order list.
Each category gets the buying searches meant for it, instead of fighting a near twin for the same query.
Filters people actually search for become pages with their own address. The rest stop eating Google's crawl.
Price and stock appear in the snippet, and your own descriptions replace the supplier copy found on fifty other shops.
Each month you see which categories brought orders and revenue, not a page of ranking positions.
A catalogue has its own rules. A mistake that would be harmless on a five-page site gets copied across hundreds of URLs in a store.
Two categories and a filter page all chase the same search. Google cannot tell which one to show, so none of them climbs. It is the most common mistake we find in stores.
Sort orders and filter combinations swell the index. Googlebot spends its crawl on near-empty URLs instead of the categories that sell.
Hundreds of products carry the supplier's description word for word. The same text sits on dozens of other shops, and Google files it as a duplicate.
The store ranks for how-to searches and hands the buying ones (buy, price, brand names) to competitors and marketplaces. People read, then order somewhere else.
Real figures from projects Vitaliy has led. Where a project was in Ukraine, the label says so.
Upwork project · Ukraine
Upwork project
Upwork projects · Netherlands and other markets
Cosmetics store · Ukraine
Top Rated Plus, $100K+ earned on Upwork. Read every review on the profile.
See the Upwork profileI had a very professional service from Vitaly. The work was completed to a high standard, and he was extremely helpful throughout. I would definitely hire him again and highly recommend his services.
The job was completed. We prepared the high-quality text tests for my website for SEO, and Vitaliy provided excellent consultation throughout our collaboration. He explained everything in detail and educated my team and me.
Four stages, and after each one you hold something concrete.
We check indexing, cannibalisation and which categories could grow fastest.
You get a short review with the first priorities
Technical health, the competitors you meet in results, and one page per buying intent.
You get a 90-day plan with KPIs
Categories and filters rebuilt around demand, duplicates removed from the index, technical blocks cleared.
You get fixes live on your store
Category copy for buyers, product pages in batches, Product markup and careful link building.
You get a monthly report in plain English, counted in orders
An average catalogue has more than 1,000 long-tail searches, far too many to bid on one by one. Enter your own figures and pick a scenario. Nothing leaves your browser.
The five doubts store owners raise most often, with straight answers.
We change categories in batches of 8–10 and do not delete pages or hide them behind noindex. On a domain with 595+ referring domains we merged 11 competing product pages through a 9-redirect map, so the authority stayed with the store.
Rarely. Shopify, WooCommerce and OpenCart each have quirks we know how to work around. On a Dutch Shopify store with 47 categories the trouble was a theme hiding category text from Google, and fixing it needed no new platform.
Vitaliy works in English, German and Dutch, and Kyiv is only two hours ahead of London. The contract and payments run through Upwork, where either side can end the contract at any moment.
That is where the monthly fee starts, and the exact figure comes after the free review. Try a modest scenario in the calculator above and compare it with the fee before you decide.
Often that means blog posts and a ranking report while the categories kept competing with each other. Here you get a 90-day plan with KPIs and a plain-English report every month. Nobody can honestly promise you first place, and we will not.
What a monthly SEO fee usually buys, next to what we include for a store.
| Typical contractor | BeeTop | |
|---|---|---|
| Reporting | A monthly report of positions | Orders and revenue by category |
| Content | Blog posts | Category copy written for buying searches |
| Keywords | Generic keywords | A category map built by search intent |
| Filters | No | Filters with demand get pages of their own |
| Cannibalisation | No | Found and fixed category by category |
| Product markup | No | Price and stock shown in the results |
| Indexing | No | Duplicates and empty URLs closed |
| Links | No | Careful link building, no risky schemes |
| AI search | No | Pages written so AI answers can quote them |
| Shopping ads | No | Catalogue data kept in sync with Shopping campaigns |
| Analytics | Traffic and rankings | Every result traced to orders |
| Covered | 2 of 11 | 11 of 11 |
What happens next
Store SEO does not live on its own. Most of the money sits in the links between these four parts.
I set the strategy for every store we take on myself, from the category tree to the last redirect.
Send the store address. The free review comes back within 24 hours with the categories that can grow fastest.
We reply within an hour on working days.
Organic search can become a store's main source of orders if somebody treats the catalogue as one system. BeeTop has worked on SEO for ecommerce since 2010. A shop behaves differently from a service website because errors multiply. One bad category template repeats on every category, and one filter closed the wrong way can spawn thousands of duplicate URLs. The same mechanics work in your favour once the structure is right, and the store starts growing across thousands of queries at the same time. That is why a catalogue needs a person who has seen these patterns on real projects. A generic checklist will miss them.
In a store the main landing pages are categories. They collect the buying searches, a product type plus a brand or a feature, from people who want to order now. So the work starts with the tree. We plan the catalogue around actual demand, remove cannibalisation and pick the filters that deserve an indexable page of their own. A filter like red midi dresses or corner sofas with storage can bring hundreds of visitors a month once it has a clean URL, its own title and heading, and a short text. Every other combination gets closed, and Google spends its crawl on pages that sell.
Every platform sets limits of its own. Shopify fixes the URL pattern and creates duplicate paths through collections. WooCommerce throws up attribute duplicates and plugin bloat. OpenCart and custom builds each have their own habits with filters. If the shop is still on the drawing board, we can build an online store on an SEO foundation from day one, with the keyword map finished before anyone opens a design tool. That is far cheaper than restructuring a live catalogue later.
Price comes down to the size of the catalogue, the competition in your niche and the state the site is in today. Fifty products in a narrow niche and 5,000 SKUs in a crowded one are very different jobs, so we quote after the review and not from a price list. Monthly SEO services for ecommerce start from $2,500. Send us your store address. Within 24 hours you will see where the catalogue leaks traffic and which format of work fits your budget.
