Shopify builds · BeeTop · since 2010

Shopify website development planned around how your buyers search

We map your collections from search data for each country you ship to, then set up the theme, payments and apps. The store opens with test orders already placed.

  • Shopify stores from $6,000
  • Collection map before the theme
  • Copy in English, German or Dutch
  • Contract and payment on Upwork

What a Shopify store planned for search gives you

Most of this is settled before the first product goes into the catalogue.

  • Collections that match what shoppers type

    Each collection answers one search, so it can rank by itself instead of fighting its neighbours for the same term.

  • Category copy Google can actually read

    Descriptions sit in the HTML the server sends, which is the exact fault we found and fixed on a Dutch store.

  • Product pages that stay quick on a phone

    We test what every app adds to load time, and a slow one leaves the store however nice it looks.

  • One catalogue selling into several countries

    Every market gets its own currency and language, plus search terms researched for that country.

Is it the right platform

When Shopify makes sense for you

The platform is strong in four areas. If two of them matter to you, Shopify should be on the shortlist.

Reason 1

You would rather not run a server

Hosting, updates and security sit with Shopify. Nobody on your side has to patch plugins on a Friday night.

How we set it upWe configure the store and leave the infrastructure with the platform, so your team spends its time on products and orders.
Reason 2

You sell across borders

Markets, currencies, local payment methods and translated storefronts are part of the platform. For selling into the UK, the EU and North America that saves a lot of custom work.

How we set it upEach market gets its own currency and language. We also research search terms per country, because Dutch buyers and British buyers phrase things differently.
Reason 3

Checkout cannot fail

A broken payment step costs you the order and the customer. Shopify’s checkout is hosted and holds up under load without extra configuration.

How we set it upWe place test orders with every payment method and shipping zone before launch, then once more after the domain switch.
Reason 4

You need features, not custom code

Reviews, upsells, email, subscriptions and analytics all exist as apps. Most stores never need a developer for them.

How we set it upWe pick apps by what they load on the page. A slow review widget gets replaced, however pretty it is.

Shopify and catalogue work from Upwork

Projects Vitaliy led himself. The store in the Netherlands is the Shopify one; the other figures show the same habit of building categories from data.

Upwork projects · Netherlands and other markets

47 Shopify categories that Google can now read

Upwork projects. A Shopify theme in the Netherlands loaded category descriptions with JavaScript, so Google saw those pages without their text. We moved the copy into the server HTML, and all 47 categories show it on first load. The other figures on the chart come from different stores: 143 categories drawn from rival keywords, a haircare brand with 73 categories reworked, and eleven product pages folded into one by 9 redirects.

What clients say on Upwork

Top Rated Plus, $100K+ earned on Upwork. Read every review on the profile.

See the Upwork profile

I had a very professional service from Vitaly. The work was completed to a high standard, and he was extremely helpful throughout. I would definitely hire him again and highly recommend his services.

Upwork client, WordPress site creation · 5.0 of 5

The job was completed. We prepared the high-quality text tests for my website for SEO, and Vitaliy provided excellent consultation throughout our collaboration. He explained everything in detail and educated my team and me.

Upwork client · 5.0 of 5

How we put a Shopify store together

Product and market first, the theme second, apps last. You get a store filled with products, with checkout already tried.

  1. Within 24 hours

    Brief and collection map

    What you sell, to whom and in which countries. Those answers fix the number of collections, the filters and the languages for product copy.

    You get a first collection outline, an app list and a price

  2. Once the map is signed

    Theme

    We adapt a Shopify theme to your brand or build a custom one. The product page takes most of the effort, since that is where people decide.

    You get a theme you have checked on a laptop and a phone

  3. Before the import

    Payments, shipping, apps

    Payment providers and shipping rates go in first, then the few apps you need. Titles, collection copy and markup are set within what Shopify allows.

    You get working checkout settings and a short app list

  4. Launch day

    Import and launch

    Products are imported, checkout is tried with real orders and the store opens. Then we show you around the admin.

    You get a live store and every login in your hands

Check which format fits your plans

Three short questions about what you sell. When the answer is an online store, Shopify builds start at that same figure.

What do you sell?
How many services and areas do you cover?
Do you need to sell online?

You see the starting prices published on our site. Your own figure arrives with the free estimate.

What might be stopping you

Questions store owners put to us before they commit to a Shopify build.

Shopify already charges me monthly. What is your fee for?

Shopify bills its plan directly. Our fee pays for the collection map, theme work, payments, apps, product import and the SEO groundwork. It starts from $6,000, and the exact number comes after your free estimate.

Could the price go up once you start?

No. When we have agreed the scope, the figure stays put. A larger catalogue or an extra integration gets priced before work begins, never in the middle.

We sell in Dutch and German. Can you handle that?

Yes. Vitaliy works in English, German and Dutch, so the copy for each market is read by someone who understands it. Kyiv is one hour ahead of Amsterdam and Berlin, and two ahead of London.

Is a team based in Kyiv a risk?

The contract and payment live on Upwork, where BeeTop holds Top Rated Plus with $100K+ earned. You are free to end it whenever you like, and so are we. Vitaliy runs the build himself, with no account manager in the middle.

Will the store end up first in Google?

We never promise first place. We give every collection a search it can win and keep the theme readable for Google, and SEO after launch can take it further.

A typical Shopify developer and BeeTop

What our Shopify development services include, next to the usual developer quote.

A typical Shopify developer and BeeTop
A typical Shopify developerBeeTop
Theme Installed and coloured to your brand Adapted with the product page done first
Collection structure Copied from the supplier catalogue Collections and navigation drawn from search data
Payments and shipping Card payments switched on Currencies, zones and local methods per market
Apps Whatever the brief lists, all installed Reviews, email, upsells, each one speed-tested
Copy for each market No English, German or Dutch, checked by Vitaliy
Category text Google can see Rarely checked once the theme is in Descriptions in the HTML from the first load
SEO groundwork Passed to an SEO agency later Titles, collection copy and markup at launch
Test orders One test payment before launch Each payment method and zone, again after go-live
Handover Logins sent by email Logins plus an admin walk-through, app by app
Covered 4 of 9 9 of 9

What happens next

Orders in the first year of the store

  • Typical Shopify build
  • BeeTop
  • Orders a search-ready store picks up
  1. 1Shopping and search ads can run from opening day
  2. 2Collections begin to bring organic orders near month 3
  3. 3Organic orders keep adding up after month 6
  4. 4Collections reworked for SEO around month six
When collections are planned for Google, the store keeps gaining orders after launch instead of waiting for a second project. Illustration of a typical path, not a forecast.

Everything is connected

Search, ads and analytics all end up at your Shopify store. Plan it for them on day one and none of them later needs a new theme.

  1. Website collections built on what shoppers type
  2. SEO ranking collections show where ad money goes
  3. Google Ads each order traced to its campaign
  4. Analytics order history chooses the next collection (back to Website)
One system that earns Website collections built on what shoppers type SEO ranking collections show where ad money goes Google Ads each order traced to its campaign Analytics order history chooses the next collection
Vitaliy Hera, founder of BeeTop, at his desk
Vitaliy Herafounder of BeeTop

Plan the store before you pay for the theme

I plan a Shopify build the way I would plan its SEO later, collection by collection, from what people in your market type into Google.

Tell us what you sell and where you ship. Within 24 hours you get a collection sketch, the apps and integrations you need, a price and a launch window.

We reply within an hour on working days.

Shopify questions we hear most

How much does a Shopify store cost?
Our Shopify builds start from $6,000. Theme work, product count, collections and integrations move the final figure. Shopify’s own monthly plan is billed by Shopify, separately from our fee.
Shopify or WooCommerce?
Shopify is quicker to launch and you never think about hosting, but you pay a subscription and live with its URL rules. WooCommerce gives full control and no platform fee. We build both, and our page on building an online store with WooCommerce explains the other route.
Can a Shopify store rank in Google?
Yes, with some care. Shopify fixes the /collections/ and /products/ paths and can create duplicate product URLs, so we plan around that from the start. For work after launch, see our SEO for Shopify stores.
Do you take over existing Shopify stores?
Yes. We start with a free review of the store as it stands and tell you whether it needs a new theme, a new collection structure or a handful of fixes.
Why hire a Shopify development agency that does SEO?
Because the expensive mistakes happen at build time. A theme that hides text from Google, or collections nobody searches for, are cheap to avoid and costly to undo. A Shopify development agency without SEO people tends to find out after launch.
Will I be able to run the store myself?
Yes. Adding products, handling orders and reading sales reports all happen in the Shopify admin. We show your team how, app by app, before we hand over.

A Shopify development agency with an SEO background

Shopify is a hosted platform. Your store runs on Shopify’s servers, so there is no hosting to buy and no security patching on your side. That simplicity is why so many UK and EU brands pick it. BeeTop comes to it from search. We have done SEO since 2010, so when we build a store we already know how it will be found, and the catalogue structure is settled before the theme is.

Collections, URLs and duplicate pages

Shopify has opinions about URLs. Products can be reached through several collection paths, tags can spawn thin pages, and translated storefronts need hreflang set correctly. None of this is hard to handle if you plan it early. We decide which collections deserve their own page, which filters stay as filters, and which canonical tags point where. That planning is most of the difference between Shopify web development that ranks and a store that only takes paid traffic.

Speed, apps and theme code

Every app adds scripts. Install fifteen and the product page drags on a phone. We keep the app list short and check page speed after each one goes in. In the Dutch project above, the problem sat in the theme itself, which loaded category text with JavaScript after the page had rendered. We rewrote that part of the theme so the content is in the HTML from the start.

Who Shopify suits

Direct-to-consumer brands, stores selling mainly outside their home country, and owners who don’t want to think about servers. If full ownership of the code matters more to you than convenience, WooCommerce may fit better, and the overview of all our website formats compares the options. Send us your product list and target countries, and we’ll come back with a structure and a quote.